Dear Burberry, You give GOOOOOOD show...
I am by no means a serious fashion writer/critic/blogger/tweeter/expert etc.
I’m what you would call your ‘bare-bones’, straight-to-the-point ‘fashionista’ – I LOVE clothes (ALL styles of clothes and by all types of designers) and I LOVE shopping – Done & Done!
But I often do *wonder* things about the fashion industry, much in the same fashion Cookie Monster philosophizes....
And I’ve been mulling this over for awhile now but after last week’s Burberry 2010 Autumn/Winter show, I had to get it down in writing and ask – What’s next?
You see, it is now the norm (or new ‘trend’ if you will) that fashion shows by the world’s top designers are globally live-streamed - giving front-row all-access to anyone, and everyone, who’s interested.
There have been a lot of bumps along the way and the live-streaming hasn’t always been the greatest, often cutting out and/or freezing altogether just from the sheer number of people trying to watch.
However, for me anyways, Burberry nailed it – no trouble in site, streamed perfectly from start to finish and I especially loved being able to tweet right on the homepage as I watched (again not new but FUN every time)!
But taking it to the next level, like any good showperson would, the Burberry show was.........wait for it.............in 3D!!!!!.......Actually, not too much of a shock – after all this Avatar hoopla, someone had to do it. It was really just a matter of who would do it first.
And don’t get me wrong, with all this ‘Wow-Factor’, the honest-to-goodness, best part about the Burberry show was the clothes – oh, the clothes, the bags, the shoes, the jackets.....ahhhhh. *Daydream a little*
*Coute Que Coute has my favourite collection of pics from the show*
And that’s just it isn’t it? The ‘Wow-Factor’ combined with a GORGE collection is kinda like a Triple Threat (or double-threat in this case). If you have the foundation – an exquisite, to-die-for collection – and you are, and always will be, just-THAT-good - does it hurt to play the game and seal the deal with a bit of a ‘Show’?
But then where does ‘taking-it-to-the-next-level’ end – will it end? If it’s all about engaging the audience, creating a spectacle, reaching out further and so on, the furthest I can see this going is to actually put the audience in the dress and on the runway themselves....oh, and do it globally, live-streamed, in 3D from Mars. *Will LOVE IT*
[Pic via Wikipedia]
So I am looking forward to seeing if ‘What’s Next’ shows up here in Toronto at this year’s Fashion Week. Will some of our top Canadian designers add a touch of new, take things to a whole new level.....or have we hit a plateau? Da Da DAAAA! Oh, the suspense is going to kill me!
Toronto LG Fashion Week: Fall 2010 Collections
Date: March 28th to April 1st, 2010
New Venue: 30 Ordnance St.
Register
The evolution of the fashion show....what do you think...where do we go from here? Where would you like to see it go from here? (Oh, and just to keep you up at night philosophizing too, an even bigger question for your - Does exclusivity in the fashion show world exist any longer? Should it?)
Watch Burberry’s 2010 Autumn/Winter Show here:
[Pic via Burberry.com]
Love Love,
If I Was A Rich Girl...Toronto
*Update – March 9, 2010*
Well, that didn’t take long! Looks like Canadian fashion designers are IN for What's Next!
"Canadian designer label NADA showcases Fall 2010 collection with 3D short film": http://bit.ly/NADA3D