Frumpy to Fabulous – Taking It Up A Level at The Bay (w/ Fashion Magazine)

With the opening The Room, The Bay (at Queen & Yonge) has revamped and reunited itself with the REAL fashion world!




[Pic via Me & my BB]

Teaming up with Fashion Magazine for a great "launch"** event last Thursday, this Canadian department-store icon flaunted a new third floor that will have fashionistas flocking. That evening we were treated to X-Rated cocktails, sexy appies and a SWEET little candy buffet (yes, BUFFET!) – moving The Bay from frumpy to fabulous!

[Note about the event itself: *The Bay girls who were handling guest list & coat check were UBER-awesome and armed with patience, as A LOT of ladies came out to prance around amongst the designer clothes, swirling glasses in hand. I was there at 5:30 and left at 7:30 and during that time, I don't think the sign-in/coat-check line was ever less than 20 ladies. And let's just say there were some cats in the house - MEOW!]

Yes gals, they’ve brought in the big guns – Balmain, McQueen, Berardi, Matthew Williamson and Pink Tartan are just a few of the great designer brands you’ll find on the heavenly white and very chic third floor of this flagship store. And they’ve really opened it up (think high ceiling, open-concept loft) - you can actually WALK around without bumping into a rack – oh the logic!

Reinvention is great – think Madonna – when you can pull it off and appeal to an entirely new audience without looking like you’re trying too hard. (I highly recommend checking out the store’s new fashion candy from the first floor up, starting in the handbag section.... ..You won’t be disappointed!)

This revamp had me at hello, and I’ve added it as a stop on my emergency-shopping list.


*Note to self – Thursdays are mark down days, so if you make this a regular shop-stop you might get lucky and land a few stunning, investment-piece wardrobe must-haves at an IfIWasARichGirl price.

So...thanks to The Bay and Fashion Magazine for a fun little after-work bash and the killer takeaway bag that made its way home with me – here’s a list of what was in the bag:

[Pic via Me & my BB]

-- A Catherine Malandrino scarf (LOVE IT & actually wearing it as I write this post [pic above]! BEST. SWAG-BAG-PIECE. EVER!)

-- Givenchy’s Liv Tyler inspired scent, ABSOLUTELY IRRESISTIBLE (I will give this one away because I’m particular about what perfume I wear, [I am NOT a mix-it-up-everyday kinda girl], but I did LOVE the sexy roll-on applicator!)

-- Schwarzkopf BLONDME Shine Magnifying Spray, Illuminating Body Shimmer

-- OSIS+ Volumising Spray

-- A Sonia Rykiel chunky necklace

-- A Free People Lace bandeau top and mini purse

And of course a copy of Fashion Magazine

[Pic via a Fashionable Little Birdie]

Love love,

If I Was A Rich Girl...Toronto

**The Room at The Bay has been open since 2009