This is brilliant! As I move more and more towards making earth-friendly, responsible and sustainable purchase choices, reco Jeans has introduced to the list of options a staple of any wardrobe – a great pair of jeans. (EVERYONE looks good in a great pair of jeans – it's all just about getting the right ones for you!)
“reco is an eco-friendly, fashion forward brand. We are extending the lifestyle of “living green” with an exclusive line of recycled denim....
reco is maintaining a natural essence by naming styles after endangered plants for men and flowers for women. In addition, we have broadened our beliefs beyond fabric and consider external details of your jeans. The tags, for example, are printed on both recycled and or plantable seeded paper. The goal is to eliminate waste. Every little bit helps.”
My favourites are the Texas Snowbells – HOT!
Pic from recojeans.comAs yet, availability seems unclear, as prices haven’t even been set yet because - FUN FUN - they are actually taking bids for the first 300 pairs! recojeans.com
“What is the price?! Well, YOU get to decide! How much are reco jeans worth to you? We want to appeal to your sense of involvement by asking your opinion on the pricing of our brand. What would you pay when purchasing reco jeans in a retail store? We have devised an auction style promotion for you to determine the price. Your bids will influence pricing for future seasons.”
I’ll be keeping my feelers out for these, and when I do get my paws on a pair, check for me in my reco jeans & a plain white T (and heels, of course)!
Love love,
If I Was A Rich Girl...


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